I wish I can have this 350++ pages research 
Research and Markets: China Youth Culture 2009 Study – Insight and Forecasts for Markets in Fashion, Technology, Entertainment, Sports, Music, New Media, Video Gaming and Lifestyles
Last update: 9:00 p.m. EST Feb. 9, 2009 DUBLIN, Ireland, Feb 09, 2009 (BUSINESS WIRE) — Research and Markets ( http://www.researchandmarkets.com/research/c71bb8/china_youth_cultur) has announced the addition of Label Networks’s new report “China Youth Culture Study 2009″ to their offering.
Fresh results from Label Networks’ 4th Annual China Youth Culture Study 2009 clearly indicate that the youth culture marketplace of 15-25-year-olds in China has completely re-shaped market trends motivated mostly by new economic conditions and changes in technology and emerging communication patterns resulting in a shift in the last few months in preferences and trends for where they spend their money, adopt fashion, and absorb influences from music, sports, entertainment, new media, marketing + advertising, and more. Results in the China Youth Culture Study 2009, produced by Label Networks, the global leader in youth culture intelligence and media, quantify how vital it is for even the most localized trendsetting brands in America to know what’s taking shape in China. Based on the sheer heft of its size, this marketplace is having a major ripple effect that continues to shape global business strategies – making Chinese youth culture one of the most sought after new markets in the world.
Highlights from the China Youth Culture Study 2009 include:
Fashion: Extensive section featuring favorite brands and why, top malls and retailers, changing dynamics in shopping patterns, and more T-shirt brand preferences, changes in price points and spending patterns Denim brands that are capturing marketshare and where the most effective price points per volume are based on demographics Sneaker culture and major change as certain kicks no longer matter and others are on the rise Retail landscape including what makes young people most likely to purchase and what the greatest turn-offs in-store tend to be, revealing the secrets of on-site success or failure Internet Cafes as Cultural Hotspots mean young people are online in massive numbers with high percentages shopping online and searching for new ideas, styles and trends Sports, Action Sports, Individual Sports have tremendous influences on this country that has embedded a sports movement into its culture for years as a ramp up to the 2008 Beijing Olympics Music Importance has changed-up the dialogue of how people identify with others while influencing downloading patterns, technology, and style New Media, Social Networks, Gaming indicate extremely viral market opportunities and changes in perceptions among youth culture in China The Rise of the Green Collar Generation–New future working class that goes to university and are influenced by new thoughts about the environment, health, global well-being. Top Future Concerns: Changed perceptions of “Success” and influences of the economy, war, politics, environment tap into new psychodemographic traits within today’s youth culture
The China Youth Culture Study 2009, which runs 350+ pages also includes:
Quantitative Charts, Graphs Frequencies carefully edited with top key findings, including historical patterns and information, primary data, cross-tabulations by gender and age groups Macro Trend Summaries detailing high-level analysis for quick snapshots of key trends within specific topics Historical Data and Story Access for trending and future forecasting
For thought-leaders looking to maximize their strategies as they pertain to the youth marketplace, Label Networks’ 4th Annual China Youth Culture Study provides authentic street-level information about the demographic profile, economic, and cultural threads of influence across one of the largest burgeoning new youth markets in the world.
Colorful, actionable charts, graphs, analysis, forecasts Cross-tabulations by Topline, Gender, Age Groups: 15-17, 18-20, 21-25
For more information visit http://www.researchandmarkets.com/research/c71bb8/china_youth_cultur
SOURCE: Research and Markets
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