Hot News : Facebook change Fan page to profile-similar page to recruit more interaction.
Hotter News : According to a recent study Generation Y continues to be a question mark when it comes to social marketing. Researchers with the study found that while Generation Y visits branded or fan pages on social networks less than half actually join those sites. While visits are good, many marketers are banking on these consumers joining in – and buying more products later.
According to PMN, Pace University’s Linden School of Business’ Interactive and Direct Marketing Lab, 62% of Gen Y consumers have visited a branded or fan page within a social network but only about 48% actually join the sites.
The question : Can news Fan page of Facebook with more interaction can attract GenY? I doubt.
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