Study: Gen Y visits, doesn’t join branded networks

by ePi.Longo on March 5, 2009 · 0 comments

in genY

Hot News : Facebook change Fan page to profile-similar page to recruit more interaction.

Hotter News : According to a recent study Generation Y continues to be a question mark when it comes to social marketing. Researchers with the study found that while Generation Y visits branded or fan pages on social networks less than half actually join those sites. While visits are good, many marketers are banking on these consumers joining in – and buying more products later.

According to PMN, Pace University’s Linden School of Business’ Interactive and Direct Marketing Lab, 62% of Gen Y consumers have visited a branded or fan page within a social network but only about 48% actually join the sites.

The question : Can news Fan page of Facebook with more interaction can attract GenY? I doubt.

Đọc thêm:

  1. Một vài cách để tăng số lượng Fans thực sự của bạn ở Fan Page trên Facebook
  2. MegaStar mở dịch vụ xem phim trực tuyến?
  3. Điều gì tạo nên thành công của một Fan Page trên Facebook?
  4. Case Study : Quảng cáo trên Facebook của Baomoi Mobi

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