Finally, Forrester has the answer to Twitter. They add Conversationalists to their Social Technographic Ladder to count people who Update status on a social networking site or post update on Twitter. People who consume this update will be called Spectators. The frequency is changed too. Monthly activities to weekly update status.
My two cents is they need to change it soon. Forrester are trying to catch up the trend but in fact, update status on Twitter or Social Networking Sites is the action of Contributor too, not only Conversationalist. How about Retweet? How about Tumblr? Treat it like SNS or Twitter or blog? How about using #hashtag to collect information? Can we count them Collectors? Or both Collector and Conversationalist?
Update 1 : From Forrester’s Blog :
There are three key reasons for Interactive Marketers to care about Conversationalists:
- 33 % of adults are Conversationalists. In other words, they represent one-third of your online target audience. (US)
- By following Conversationalists, you get free consumer insights. Conversationalists are your customers and they are talking about you. Listen to them! <= yep, I can listen to them from forum, blog…
- By communicating with Conversationalists, you embrace change. Interacting with your customers in an ongoing way, in a conversation, creates lasting learning on both sides. <= yep, same here. It’s not the difference.
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