The former Thomas Cook and Post Office marketer says: “Junior brand managers think social media is a great way of getting their message out to a wider audience at virtually no cost.”
“The problem is that it’s cheap churn and too often, the stuff we as marketers are taught in the classroom about targeting; about the right message; about good creative and the proposition and so on, are forgotten.”
Can’t agree more! Can’t add and take any word!
(src : http://www.marketingweek.co.uk)
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