(Picture of larskflem – Under Creative Common License)

Jill Kurt wrote an article on SocialMediaToday named “Millenials don’t use eMail“. Follow a summary of eRoi’s recent report we can see some incredible numbers :

• Students, on average, read marketing emails on a “rarely to never” basis, with 61% falling into this category, says the report. Only 16% are reading marketing emails on a frequent basis, while 66% of students rarely or never take action on marketing emails.
• Most college students do not feel that companies’ advertising is not effectively speaking to them personally:
  • 60% of students take action upon receiving an email only if they are interested in the product
  • 47% take action if they are attracted to a special offer
  • 11% of students take action because of the design of an email [Read more...]