Greg Verdino wrote an article today named “Will we finally stop screwing around with social in 2010?“. In his article, you can find a free interesting ebook (exactly a collection of predictions about marketing, social media…). Greg had one prediction there : “In 2010, marketers will (have to) stop just messing around and actually get serious about social media.“

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I totally agree with Greg’s point :”welcome to 2010: the year social media gets down to business“. One visible example : Pepsi is going to skip Super Bowl Ads  in Favor of $20M Social Media Campaign. (F.Y.I : Super Bowl Ads likes the Golden Hours Ads in VTV or other Vietnamese TV channels). But I don’t agree with Greg. I strongly believe we are still screwing. Let’s see Seth Godin. He wrote many interesting books. If you pick a book of Seth, you can easily recognize that he always try to negate his earlier books. We talked about marketing a long time and year after year, we still talk about it. And not only Seth but sex. We do it everyday (or at least twice a week, a month…) but we still read any article appeared in Internet and complain of our performance. Why? Because basically, we human are screwer.

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We can’t stop complain. We can’t stop screw. But we can make social media maturer. Maturer means sexier.