Matt Dickman has created a short book to give marketers a snapshot of what the real face of Facebook looks like on a Global and US level.
Download here : http://technomarketer.typepad.com/technomarketer/2008/08/the-face-of-fac.html
Matt said :
The eBook answers the following questions:
- What does the global population look like on Facebook?
- What percentage of the 90 million users are outside the US?
- Which countries have the highest percentage of their total citizens on Facebook?
- What is the age/gender breakdown of the US Facebook population?
- How many members are over the age of 25/30/40?
- What options can I use to reach my audience?
- How targeted can I get in order to avoid waste?
- How much is it going to cost to reach them?
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